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Chapter title |
Are Business Students Learning What Businesses Need?
|
---|---|
Chapter number | 44 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_44 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Meredith E. David, Fred R. David, David, Meredith E., David, Fred R. |