Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
|
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Chapter number | 179 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_179 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo, Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C. |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Student > Ph. D. Student | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Unknown | 1 | 33% |