Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Product Information Presented as Ratios and Consumer Processing Modes: can Analytical Processing Lead to More Biased Judgments for Certain Ratio Formats?
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Chapter number | 32 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_32 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Dipayan Biswas, Patricia A. Norberg, Donald R. Lehmann, Biswas, Dipayan, Norberg, Patricia A., Lehmann, Donald R. |