Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Method Variation in Calculating Perceived Change
|
---|---|
Chapter number | 59 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_59 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Antonis C. Simintiras, Nina L. Reynolds, Simintiras, Antonis C., Reynolds, Nina L. |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |