Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
A Portfolio Approach to Sponsorship Alliances: Challenging Unilateral Brand Spillover Effects
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Chapter number | 180 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_180 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Mark D. Groza, Joe Cobbs, Groza, Mark D., Cobbs, Joe |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Professor | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Unknown | 1 | 33% |