Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement
|
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Chapter number | 70 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_70 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Hamed M. Shamma, Salah S. Hassan, Shamma, Hamed M., Hassan, Salah S. |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 20% |
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 60% |
Social Sciences | 1 | 20% |
Unknown | 1 | 20% |