Attention for Chapter 254:
Consumer’s Regulatory Orientation Scale: A Preliminary Test of Its Validity (An Abstract)
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Chapter title |
Consumer’s Regulatory Orientation Scale: A Preliminary Test of Its Validity (An Abstract)
|
Chapter number |
254 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_254 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Patrice Cottet, Jean-Marc Ferrandi, Marie-Christine Lichtlé, Véronique Plichon
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
25% |
Lecturer > Senior Lecturer |
1 |
25% |
Unknown |
2 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
25% |
Economics, Econometrics and Finance |
1 |
25% |
Unknown |
2 |
50% |