Attention for Chapter 4:
Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm
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Chapter title |
Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm
|
Chapter number |
4 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_4 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Elisabeth Albertini, Fabienne Berger-Remy
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
19 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
4 |
21% |
Student > Ph. D. Student |
2 |
11% |
Lecturer |
1 |
5% |
Professor |
1 |
5% |
Unknown |
11 |
58% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
7 |
37% |
Computer Science |
1 |
5% |
Economics, Econometrics and Finance |
1 |
5% |
Unknown |
10 |
53% |