Attention for Chapter 6:
Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract
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Chapter title |
Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract
|
Chapter number |
6 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_6 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
João S. Oliveira, Itzhak Gnizy, John W. Cadogan, Asmat Nizam
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
14% |
Researcher |
1 |
14% |
Student > Doctoral Student |
1 |
14% |
Unknown |
4 |
57% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
29% |
Engineering |
1 |
14% |
Unknown |
4 |
57% |