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X Demographics
Mendeley readers
| Title |
Marketing at the Confluence between Entertainment and Analytics
|
|---|---|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-47331-4 |
| ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
| Editors |
Patricia Rossi |
X Demographics
The data shown below were collected from the profiles of 17 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 6 | 35% |
| France | 2 | 12% |
| Madagascar | 1 | 6% |
| Mexico | 1 | 6% |
| Norway | 1 | 6% |
| United Kingdom | 1 | 6% |
| Spain | 1 | 6% |
| Unknown | 4 | 24% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 12 | 71% |
| Science communicators (journalists, bloggers, editors) | 3 | 18% |
| Scientists | 2 | 12% |
Mendeley readers
The data shown below were compiled from readership statistics for 152 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 152 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 29 | 19% |
| Student > Bachelor | 28 | 18% |
| Student > Ph. D. Student | 21 | 14% |
| Student > Doctoral Student | 13 | 9% |
| Lecturer | 13 | 9% |
| Other | 21 | 14% |
| Unknown | 27 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 71 | 47% |
| Computer Science | 12 | 8% |
| Economics, Econometrics and Finance | 11 | 7% |
| Engineering | 8 | 5% |
| Social Sciences | 7 | 5% |
| Other | 13 | 9% |
| Unknown | 30 | 20% |