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Chapter title |
More Effective Sports Sponsorship Management for Rights-Holders: Adding Value to Sports Events by Resource Integration with Sponsors (An Extended Abstract)
|
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Chapter number | 156 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
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Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_156 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Ragnar Lund, Stephen A. Greyser |