Attention for Chapter 58:
Communicating Customer Empowerment Strategies to Nonparticipants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions Toward the Brand and the Brand Relationship (Extended Abstract)
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Chapter title |
Communicating Customer Empowerment Strategies to Nonparticipants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions Toward the Brand and the Brand Relationship (Extended Abstract)
|
Chapter number |
58 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_58 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
33% |
Student > Doctoral Student |
1 |
33% |
Unknown |
1 |
33% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
33% |
Social Sciences |
1 |
33% |
Unknown |
1 |
33% |