Attention for Chapter 199:
Market Knowledge of the Travel Industry from the Market Orientation and Knowledge-Based View: A Case of Two Taiwanese Travel Agencies
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Chapter title |
Market Knowledge of the Travel Industry from the Market Orientation and Knowledge-Based View: A Case of Two Taiwanese Travel Agencies
|
Chapter number |
199 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_199 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Kuan-Yang Chen, Cheng-Fei Lee, Chia Ling Chang, Ya-Ting You
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
14% |
Professor > Associate Professor |
1 |
14% |
Student > Bachelor |
1 |
14% |
Lecturer |
1 |
14% |
Unknown |
3 |
43% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
43% |
Computer Science |
1 |
14% |
Unknown |
3 |
43% |