Attention for Chapter 111:
Restoring Trust and Enhancing Purchase Intention After a Crisis Through a Corporate Social Responsibility Program and a Specific Response Strategy: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Restoring Trust and Enhancing Purchase Intention After a Crisis Through a Corporate Social Responsibility Program and a Specific Response Strategy: An Abstract
|
Chapter number |
111 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_111 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Anne-Lotte Kraesgenberg, Ardion D. Beldad, Sabrina M. Hegner
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
50% |
Unknown |
2 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
50% |
Unknown |
2 |
50% |