Attention for Chapter 212:
Antecedents of the Intention to Use Location-Based-Advertising: Advertising Value, Privacy Concerns, and the Role of Brand Trust: An Abstract
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Chapter title |
Antecedents of the Intention to Use Location-Based-Advertising: Advertising Value, Privacy Concerns, and the Role of Brand Trust: An Abstract
|
Chapter number |
212 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_212 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Michael Schade, Rico Piehler, Claudius Warwitz, Christoph Burmann
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
9 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
22% |
Lecturer |
1 |
11% |
Lecturer > Senior Lecturer |
1 |
11% |
Student > Doctoral Student |
1 |
11% |
Student > Master |
1 |
11% |
Other |
0 |
0% |
Unknown |
3 |
33% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
22% |
Social Sciences |
2 |
22% |
Economics, Econometrics and Finance |
1 |
11% |
Unknown |
4 |
44% |