Attention for Chapter 21:
Impact of M-Commerce Website Design on Consumers’ Behavioral Intentions: An Empirical Study of Age as a Moderating Influence
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Chapter title |
Impact of M-Commerce Website Design on Consumers’ Behavioral Intentions: An Empirical Study of Age as a Moderating Influence
|
Chapter number |
21 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_21 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Jean-Eric Pelet, Basma Taieb, Monia Massarini, Norchene Ben Dahmane Mouelhi, Prashant Mishra, Zaid Mohammad Obeidat, Joanna Zukowska
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
17 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
3 |
18% |
Student > Doctoral Student |
3 |
18% |
Student > Bachelor |
2 |
12% |
Professor |
1 |
6% |
Lecturer |
1 |
6% |
Other |
4 |
24% |
Unknown |
3 |
18% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
29% |
Computer Science |
5 |
29% |
Economics, Econometrics and Finance |
1 |
6% |
Engineering |
1 |
6% |
Unknown |
5 |
29% |