Attention for Chapter 242:
Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam (An Extended Abstract)
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Chapter title |
Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam (An Extended Abstract)
|
Chapter number |
242 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_242 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, Dong Phong Nguyen, Mai Dong Tran
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
17% |
Researcher |
1 |
17% |
Lecturer |
1 |
17% |
Other |
1 |
17% |
Unknown |
2 |
33% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
33% |
Unspecified |
1 |
17% |
Engineering |
1 |
17% |
Unknown |
2 |
33% |