Attention for Chapter 249:
Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract
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Chapter title |
Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract
|
Chapter number |
249 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_249 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Andrew Rohm, Velitchka Kaltcheva, Mitchell Hamilton
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
25% |
Student > Bachelor |
1 |
25% |
Lecturer |
1 |
25% |
Student > Master |
1 |
25% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
25% |
Environmental Science |
1 |
25% |
Computer Science |
1 |
25% |
Social Sciences |
1 |
25% |