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Mendeley readers
Chapter title |
Nature and Consequences of Social Media-Based Anti-brand Activism Against Sponsors and Investors of Sport Teams: An Abstract
|
---|---|
Chapter number | 182 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_182 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Bastian Popp, Chris Horbel, Claas Christian Germelmann |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 15% |
Student > Master | 1 | 8% |
Unknown | 10 | 77% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 23% |
Unknown | 10 | 77% |