Attention for Chapter 38:
Exploration of Engagement Mechanics During Value Co-creation Process: The Case of Gamification in a New Product Development Platform (Extended Abstract)
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Chapter title |
Exploration of Engagement Mechanics During Value Co-creation Process: The Case of Gamification in a New Product Development Platform (Extended Abstract)
|
Chapter number |
38 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_38 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Thomas Leclercq, Ingrid Poncin, Wafa Hammedi
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
24 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Master |
6 |
25% |
Student > Ph. D. Student |
4 |
17% |
Lecturer |
3 |
13% |
Student > Doctoral Student |
3 |
13% |
Professor > Associate Professor |
2 |
8% |
Other |
2 |
8% |
Unknown |
4 |
17% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
9 |
38% |
Social Sciences |
3 |
13% |
Economics, Econometrics and Finance |
2 |
8% |
Unspecified |
1 |
4% |
Arts and Humanities |
1 |
4% |
Other |
1 |
4% |
Unknown |
7 |
29% |