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Chapter title |
Using Infomercials to Communicate About CSR: A Way to Enhance Credibility? An Abstract
|
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Chapter number | 54 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_54 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Catherine Janssen, Valérie Swaen, Pauline Munten |