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Chapter title |
Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights
|
---|---|
Chapter number | 59 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_59 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Barry J. Babin, David J. Ortinau, Stephanie Slater, John B. Ford, Catherine Frethey-Bentham |