Attention for Chapter 252:
Ambivalence Attitudes Toward Green Products and the Moderating Role of Green Advertisement: An Extended Abstract
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Chapter title |
Ambivalence Attitudes Toward Green Products and the Moderating Role of Green Advertisement: An Extended Abstract
|
Chapter number |
252 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_252 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Hsin-Hui “Sunny” Hu, Hsin-Yi Hu, H. G. Parsa
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
2 |
29% |
Student > Ph. D. Student |
1 |
14% |
Researcher |
1 |
14% |
Student > Postgraduate |
1 |
14% |
Student > Master |
1 |
14% |
Other |
0 |
0% |
Unknown |
1 |
14% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
43% |
Unspecified |
2 |
29% |
Mathematics |
1 |
14% |
Unknown |
1 |
14% |