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Mendeley readers
Chapter title |
Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA))
|
---|---|
Chapter number | 87 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_87 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Koen W. De Bock, Kristof Coussement |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 14% |
Student > Doctoral Student | 1 | 14% |
Unknown | 5 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Unknown | 5 | 71% |