Attention for Chapter 92:
Self-Service Technology Investment, Electronic Customer Relationship Management Practices, and Service Innovation Capability: An Extended Abstract
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Chapter title |
Self-Service Technology Investment, Electronic Customer Relationship Management Practices, and Service Innovation Capability: An Extended Abstract
|
Chapter number |
92 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_92 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Hung-Tai Tsou, Hsuan-Yu Hsu
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
43 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Master |
7 |
16% |
Student > Ph. D. Student |
6 |
14% |
Student > Bachelor |
4 |
9% |
Student > Postgraduate |
3 |
7% |
Student > Doctoral Student |
2 |
5% |
Other |
4 |
9% |
Unknown |
17 |
40% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
17 |
40% |
Social Sciences |
3 |
7% |
Arts and Humanities |
2 |
5% |
Computer Science |
2 |
5% |
Economics, Econometrics and Finance |
2 |
5% |
Other |
1 |
2% |
Unknown |
16 |
37% |