Attention for Chapter 177:
The Effect of Brand Heritage on Brand Trust, Brand Equity, and Brand Perceived Innovativeness: An Exploratory Research (An Abstract)
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Chapter title |
The Effect of Brand Heritage on Brand Trust, Brand Equity, and Brand Perceived Innovativeness: An Exploratory Research (An Abstract)
|
Chapter number |
177 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_177 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Anthony Moussa, Virginie de Barnier
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
12 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
3 |
25% |
Professor > Associate Professor |
1 |
8% |
Unspecified |
1 |
8% |
Other |
1 |
8% |
Student > Doctoral Student |
1 |
8% |
Other |
2 |
17% |
Unknown |
3 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
42% |
Social Sciences |
2 |
17% |
Unspecified |
1 |
8% |
Agricultural and Biological Sciences |
1 |
8% |
Medicine and Dentistry |
1 |
8% |
Other |
0 |
0% |
Unknown |
2 |
17% |