Attention for Chapter 95:
Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs
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Chapter title |
Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs
|
Chapter number |
95 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_95 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Aida Mimouni Chaabane, Virginie Pez Perard
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
2 |
40% |
Professor |
1 |
20% |
Unspecified |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
20% |
Business, Management and Accounting |
1 |
20% |
Economics, Econometrics and Finance |
1 |
20% |
Social Sciences |
1 |
20% |
Unknown |
1 |
20% |