Attention for Chapter 145:
Linking Branding Strategy to Ownership Structure and Financial Performance and Stability: Case of French Wine Cooperatives
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Chapter title |
Linking Branding Strategy to Ownership Structure and Financial Performance and Stability: Case of French Wine Cooperatives
|
Chapter number |
145 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_145 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Sandra Challita, Philippe Aurier, Patrick Sentis
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
14 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
14% |
Researcher |
2 |
14% |
Student > Master |
2 |
14% |
Student > Doctoral Student |
1 |
7% |
Lecturer > Senior Lecturer |
1 |
7% |
Other |
0 |
0% |
Unknown |
6 |
43% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
36% |
Economics, Econometrics and Finance |
2 |
14% |
Social Sciences |
1 |
7% |
Unknown |
6 |
43% |