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Chapter title |
Ladies First: Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations (An Extended Abstract)
|
---|---|
Chapter number | 97 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_97 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Brian L. Bourdeau, Colleen S. Bourdeau, J. Joseph CroninJr., J. Joseph Cronin |