Attention for Chapter 69:
Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands: An Abstract
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Chapter title |
Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands: An Abstract
|
Chapter number |
69 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_69 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Verena Hofmann, Lisa Schoner-Schatz, Nicola Stokburger-Sauer
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Other |
1 |
17% |
Student > Postgraduate |
1 |
17% |
Student > Master |
1 |
17% |
Unknown |
3 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
17% |
Economics, Econometrics and Finance |
1 |
17% |
Social Sciences |
1 |
17% |
Unknown |
3 |
50% |