You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
How Self-Construals Moderate the Self-Congruity Effect: A Cross-National Study (Abstract)
|
---|---|
Chapter number | 33 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_33 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 17% |
Student > Ph. D. Student | 1 | 17% |
Unknown | 4 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Arts and Humanities | 1 | 17% |
Unknown | 3 | 50% |