Attention for Chapter 134:
Microfoundations of a Dynamic Market Knowledge Capability, Empirical Explorations Under Conditions of Environmental Uncertainty: An Abstract
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Chapter title |
Microfoundations of a Dynamic Market Knowledge Capability, Empirical Explorations Under Conditions of Environmental Uncertainty: An Abstract
|
Chapter number |
134 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_134 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Rajiv Kashyap, Raza Mir, Shan Feng, Mike Chen-Ho Chao
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
17% |
Lecturer |
1 |
17% |
Student > Master |
1 |
17% |
Unknown |
3 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
50% |
Unknown |
3 |
50% |