Attention for Chapter 89:
Under a Cloud: The Impact of Corporate Reputation Harm on Brand Equity and Consumer Value Perceptions (An Abstract)
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Under a Cloud: The Impact of Corporate Reputation Harm on Brand Equity and Consumer Value Perceptions (An Abstract)
|
Chapter number |
89 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_89 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Jaywant Singh, Latoya Quamina, Stavros Kalafatis
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
13 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
2 |
15% |
Lecturer |
1 |
8% |
Lecturer > Senior Lecturer |
1 |
8% |
Student > Master |
1 |
8% |
Unknown |
8 |
62% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
31% |
Unknown |
9 |
69% |