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Chapter title |
The Subjective Journalist: Exploring Bias in Marketing Communication Using Language Cues: An Abstract
|
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Chapter number | 233 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4_233 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Christopher Lee, Bradley Fay |