Attention for Chapter 74:
Influence of Market Orientation on Absorptive Capacity: On the Bright and Dark Sides of Customer Participation in New Product Development—An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Influence of Market Orientation on Absorptive Capacity: On the Bright and Dark Sides of Customer Participation in New Product Development—An Abstract
|
Chapter number |
74 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_74 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Todd Morgan, Sergey Anokhin, Joakim Wincent
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
9 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
2 |
22% |
Unspecified |
1 |
11% |
Student > Postgraduate |
1 |
11% |
Student > Doctoral Student |
1 |
11% |
Student > Master |
1 |
11% |
Other |
0 |
0% |
Unknown |
3 |
33% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
56% |
Unspecified |
1 |
11% |
Medicine and Dentistry |
1 |
11% |
Unknown |
2 |
22% |