Attention for Chapter 130:
Mediation Analyses in Partial Least Squares Structural Equation Modeling, Helping Researchers Discuss More Sophisticated Models: An Abstract
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Chapter title |
Mediation Analyses in Partial Least Squares Structural Equation Modeling, Helping Researchers Discuss More Sophisticated Models: An Abstract
|
Chapter number |
130 |
Book title |
Marketing at the Confluence between Entertainment and Analytics
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-47331-4_130 |
Book ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Authors |
Christian Nitzl, José L. Roldán, Gabriel Cepeda
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
103 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
10 |
10% |
Student > Doctoral Student |
8 |
8% |
Lecturer > Senior Lecturer |
6 |
6% |
Lecturer |
6 |
6% |
Student > Master |
6 |
6% |
Other |
14 |
14% |
Unknown |
53 |
51% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
27 |
26% |
Social Sciences |
7 |
7% |
Economics, Econometrics and Finance |
5 |
5% |
Computer Science |
2 |
2% |
Unspecified |
1 |
<1% |
Other |
7 |
7% |
Unknown |
54 |
52% |