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A brand #authenticity scale has been proposed considering the hierarchical structure of the scale’s dimensions: https://t.co/UFPSjUcZMz
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Abstract: Application of Mixed Methods by Consumer Marketing Practitioners https://t.co/f8ZooBh3YS #AMANJ #ConsumerMarketing #Marketing
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Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception…https://t.co/6K2mqqSWEs