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Mendeley readers
Chapter title |
Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract
|
---|---|
Chapter number | 120 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_120 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Jorge Fresneda, Srinivasan Swaminathan |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Unknown | 4 | 80% |