You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
|
---|---|
Chapter number | 95 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_95 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Aaron Johnson, Somak Banerjee, Sujay Dutta |
Editors |
Maximilian Stieler |