You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Examining Emotional Blunting Phenomenon in Advertising: An Abstract
|
---|---|
Chapter number | 27 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-45596-9_27 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Hyejin Bang, Dongwon Choi, Dooyeon Park |