Attention for Chapter 43:
Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract
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Chapter title |
Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract
|
Chapter number |
43 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-45596-9_43 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Jung Hwa Choi, Tae Rang Choi, Yuhosua Ryoo, Michael Mackert
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
20% |
Student > Ph. D. Student |
1 |
20% |
Student > Doctoral Student |
1 |
20% |
Unknown |
2 |
40% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
60% |
Unknown |
2 |
40% |