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Mendeley readers
Chapter title |
Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs
|
---|---|
Chapter number | 68 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_68 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Natasha Patricia Bojorges Moctezuma |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 52 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 6 | 12% |
Student > Master | 5 | 10% |
Student > Bachelor | 4 | 8% |
Student > Ph. D. Student | 4 | 8% |
Other | 2 | 4% |
Other | 8 | 15% |
Unknown | 23 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 18 | 35% |
Social Sciences | 4 | 8% |
Economics, Econometrics and Finance | 4 | 8% |
Computer Science | 1 | 2% |
Medicine and Dentistry | 1 | 2% |
Other | 1 | 2% |
Unknown | 23 | 44% |