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Mendeley readers
Chapter title |
Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured Abstract
|
---|---|
Chapter number | 210 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_210 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Shih-Ju Wang, Chong Jin Edmund Liaw, Heng-Chiang Huang |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 33% |
Unknown | 2 | 67% |