You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)
|
---|---|
Chapter number | 129 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_129 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Mahabubur Rahman, María Ángeles Rodríguez-Serrano, Mary Lambkin |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 3 | 17% |
Lecturer | 2 | 11% |
Student > Ph. D. Student | 2 | 11% |
Student > Doctoral Student | 1 | 6% |
Student > Master | 1 | 6% |
Other | 2 | 11% |
Unknown | 7 | 39% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 44% |
Computer Science | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Unknown | 8 | 44% |