You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program
|
---|---|
Chapter number | 203 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_203 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Kimberly Bogle Jubinville, Andy Lynch |
Editors |
Maximilian Stieler |