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Mendeley readers
Chapter title |
Shoppable Videos Are In: How Do Consumers Respond?
|
---|---|
Chapter number | 110 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_110 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Selcuk Ertekin |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 5 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Unknown | 5 | 71% |