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Mendeley readers
Chapter title |
An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
|
---|---|
Chapter number | 113 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_113 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Holly A. Syrdal, Stephen Bok |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 43% |
Unknown | 4 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Social Sciences | 1 | 14% |
Unknown | 4 | 57% |