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Mendeley readers
Chapter title |
Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: Abstract
|
---|---|
Chapter number | 183 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_183 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Jennifer Gardner, Bridget Satinover Nichols |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 25% |
Other | 1 | 13% |
Unknown | 5 | 63% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Unknown | 6 | 75% |