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Chapter title |
Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)
|
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Chapter number | 45 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
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Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-45596-9_45 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
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Authors |
Klaus-Peter Wiedmann, Gesa Lischka, Michael Schiessl |