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Chapter title |
Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract
|
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Chapter number | 131 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_131 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Ardion D. Beldad, Sabrina M. Hegner, Ester van Laar |
Editors |
Maximilian Stieler |